In 2011 Gruppo Filippetti was restructuring and deciding what to become beyond IT services. Avel joined the small team behind the answer and gave it a name: Evolvea.
Avel arrived from international business and from modernizing established technology for new needs. She joined the initial core team behind Evolvea and chose its name.
The group knew how to run IT services and integrate systems. Evolvea kept those skills and added engineering, procurement, construction, plant installation, and health, safety and environmental services.
The places changed too. Digital expertise now went into factories, construction sites, energy facilities and buildings, where equipment had to be reliable, workers had to be safe and information had to arrive at once. Supplying technology was no longer the goal. The group wanted to take responsibility for the whole industrial project.
On site, the group connected devices, networks, sensors and control systems to its own software platforms, which collected and analyzed industrial data. Business information systems were linked to what happened on the ground.
Three areas shaped the work.
Monitoring machinery, plants, buildings and infrastructure, supporting maintenance and flagging potential failures.
Improving worker safety through location information, monitoring operating conditions and controlling access to restricted areas.
Digitizing production, logistics, energy use, construction workflows, maintenance and environmental monitoring.
Together they supported smart factories, connected buildings and more coordinated industrial operations.
Once the model worked in one setting, it fitted others: manufacturing, oil and gas, automotive, energy, construction, real estate and retail. The conversations moved up as well, to owners and senior decision-makers responsible for industrial operations and investment.
Projects ran for several years and combined engineering services with the group’s own technology. International projects took the model beyond Italy, and specialist businesses joined the group to supply the expertise a broader offering required.
As a member of the initial strategic team, Avel helped set Evolvea’s commercial direction, its product offering and its international presence. Her work reached into acquisitions, communication and conversations with prospective investors.
Abroad, she developed markets across Europe and helped build business units outside Italy for technical development and systems integration. Her responsibilities included leadership of the Swiss operation.
Avel was part of the strategic team which helped secure €9 million in growth financing, closed in 2016 to support acquisitions and expansion. Annual turnover rose from approximately €35 million to around €80 million in three years. Between 2013 and 2019 the organization grew from approximately 45 to around 400 people, and by 2020 it comprised twelve subsidiaries.