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The innovation of luxury between global influences and Italian taste

Eclectic, cosmopolitan, modern. Avel Lenttan’s personality is a melting pot of suggestions gathered from the four corners of the world, thanks to her curiosity, passion for travelling and discovering ever-new cultures. Suggestions that she interprets on the basis of her original vision. Add to this her admiration for things Made in Italy, with the unmistakable touch of Italian design.

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Avel Lenttan Jewelry

“Love at first sight”

Defining the distinctiveness of a brand and of its creator calls for an in-depth and transversal exploration that takes us back to the history of the land where it originated, the evolution of its people and finally takes us forward to its future identity. Today we want to share with you our story.

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News

Luxury before & after Covid-19: What has changed?

The aim of this article is to focus on the new changes and trends that sprung from the effects of the Coronavirus on the luxury market.

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News

Back to normal: but what is normal today? What is the future for the world of the Luxury Retailer?

The emergence of the Corona Virus has shocked us all, without exception. It was impossible to escape the major changes that this pandemic has plagued so badly around the world.

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Maison

How to face the period of market crisis in luxury fashion

The epicenter of the pandemic is moving from Asia to Europe, and the luxury industry now finds itself cut off from its main supply chain, apart from the severe drop in sales which has already manifested itself.

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events

The timeless elegance celebreted at the Savini Caffè Lounge, in "Galleria Vittorio Emanuele II", Milan

In the heart of Milan, the new luxury jewelry brand by Avel Lenttan was officially presented on 12 December 2019. The guests were honored with an exclusive preview of the new creations. The protagonist of the event was the "Mirror" jewelry collection, which can be purchased online at our website.

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Maison

Avel Lenttan: a Woman in the Tech Luxury world

In a deeply personal presentation at Business Fit journal, the entrepreneur Avel Lenttan shares her lessons of navigating her tech and luxury business as a woman.

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events

Excellence Awards at Palazzo Mezzanotte

With over 10,000 participants and a total of over 500 companies and law firms, Le Fonti Awards confirms itself also for 2018 as the most prestigious and desired acknowledgement in the economic, financial and legal community.

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story news

"Mirror, mirror on the wall who’s the fairest of them all?"

Asked the vain queen to the magic mirror, and up until the answer was “it’s you”, her cruel jealousy spared sweet, pure and delightful Snow White, “rose lips, ebony hair, as white as snow”.

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Science, Art and Technological Innovation embrace in the high luxury jewelry of Avel Lenttan

The multiple knowledge, declined in their different expressive forms, from science, to art, to innovation, from tradition to modernity, are mixed in a game of high complicity, a tangle of bonds, a succession of references, a chasing each other to grab , in a relational dance, inspired and inspiring, which finds exalting explosion in the luxury jewels of Avel Lenttan.

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