Four areas of work, explored through specific projects and responsibilities.
Avel's work spans international expansion, acquisitions and financing in enterprise technology. These cases describe her role in developing markets, building partnerships and organizing the resources needed for growth.
Avel joined a team of around twenty-eight people and moved into the CEO's office. She supported two acquisitions, the Frankfurt listing in September 2000 and the opening of the company's new offices across Europe.
Explore the Caatoosee case ↗Avel worked at Ogilvy & Mather in Frankfurt as the network entered its digital transformation. She worked on digital strategy and delivery for major clients in Germany, Austria and Switzerland.
Explore the Ogilvy case ↗Avel led international expansion, alliances and business development across Europe and North America. HTWC's technology moved established applications onto newer platforms and kept the business logic behind daily operations intact.
Explore the HTWC case ↗Avel joined Gruppo Filippetti in 2011 as part of its initial strategic team and named Evolvea. She worked on product direction, acquisitions, communication and foreign markets. In 2016 she was part of a smaller team focused on closing a €9 million financing, and between 2013 and 2019 the group grew from about 45 people to around 400.
Explore the Evolvea case ↗Appointed by investors, Avel worked with ThinkIN's management on priority markets, customer needs and delivery capacity. She recommended a positioning and a partner-led route to enterprise customers.
Explore the ThinkIN case ↗Avel has built her own jewelry house, established a company around her invention and advised other founders on market strategy and development.
Avel shaped the house itself: its positioning, the organization of the product and its commercial development. She built a network of specialists in distribution, manufacturing, marketing and finance to support it.
Explore the AVEL house ↗Avel set up InspiredRing to hold her invention and develop its use. She brought together engineering, jewelry, software and creative specialists, and she raised about €1 million for the technology, the products and the preparation for market.
Explore InspiredRing ↗For founder-led ventures in luxury, premium goods and technology, Avel brings corporate and entrepreneurial experience to strategy, commercial positioning, partnerships and investor readiness. She connects product ambition with the decisions, people and resources needed to launch and grow.
START A CONVERSATION ↗Avel designs jewelry and interiors, working with specialists to bring ideas into production. Her projects connect choices of form, color and material with how an object is worn or a space is used.
Avel develops jewelry collections from historical, social, geometric and natural references. She works through drawings and samples with specialists, refining proportion, color, movement and the relationship between each piece and the body.
Explore the jewelry design ↗Avel has worked on homes and offices, considering how people use each setting and the character it should express. Her projects bring together color, materials and bespoke work, including two pieces of sculptural furniture designed for offices in Rome and Milan.
Explore the interiors ↗Connecting objects to their origins, production history and personal stories.
Avel invented and developed My Memory Forever, a patented method integrating an electronic component within a precious-metal object and connecting it to a digital record. Jewelry is one application within the wider precious-metals industry.
Explore the technology ↗