Avel Lenttan Jewelry: “Love at first sight”

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Avel Lenttan Jewelry: “Love at first sight”

<Defining the distinctiveness of a brand and of its creator calls for an in-depth and transversal exploration that takes us back to the history of the land where it originated, the evolution of its people and finally takes us forward to its future identity>>.

 

Today we want to share with you our story. Although we are a new player in the luxury sector, we have a vision to share. Below, Avel Lenttan, CEO, founder and creative designer of the Avel Lenttan brand, shares her thoughts and reflections on the present and future of the luxury industry.

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Luxury before &amp; after Covid-19: What has changed?

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Luxury before & after Covid-19: What has changed?

Luxury before & after Covid-19: What has changed? The aim of this article is to focus on the new changes and trends that sprung from the effects of the Coronavirus on the luxury market. First of all, the study wants to analyze the asset before the Covid-19, when markets had positive trends and they were looking at the emergent Asian new class of young consumers:  generation Z. The article will then study the effects on luxury markets after the Covid-19, focusing on the important relationship between tourism and luxury.   Before the pandemic: luxury goods markets Before the pandemic, there were...

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Back to normal: but what is normal today? What is the future for the world of the Luxury Retailer?

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Back to normal: but what is normal today? What is the future for the world of the Luxury Retailer?

The emergence of the Corona Virus has shocked us all, without exception. It was impossible to escape the major changes that this pandemic has plagued so badly around the world.

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HOW TO FACE THE PERIOD OF MARKET CRISIS IN LUXURY FASHION

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HOW TO FACE THE PERIOD OF MARKET CRISIS IN LUXURY FASHION

HOW TO FACE THE PERIOD OF MARKET CRISIS IN LUXURY FASHION To face this particular period of crisis for Italy and the whole world as well as possible. The epicenter of the pandemic is moving from Asia to Europe, and the luxury industry now finds itself cut off from its main supply chain, apart from the severe drop in sales which has already manifested itself.   Italy, the pandemic and the luxury commercial activities In Italy, most commercial activities have been closed down on the whole territory, and companies are adapting to new systems of “smart working”. It is crucial for Italian...

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The Italian jewelry design: tradition and knowledge of the Italian craftsmenship

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The Italian jewelry design: tradition and knowledge of the Italian craftsmenship

Avel Lenttan is born with the aim to promote and to value one of most ancient art in the history of Italian mankind, the goldsmith's art. Through the gold, from centuries the traditions, the culture, the techniques, the emotions, the history of entire human societies, have reached us. The jewel taking shape from the noble metal was and it will be in the centuries the expression of the society that has created it.  

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